Top 5 Fitness and Weight Loss Programs Apps on iOS in Italy - Q4 2022

In the fourth quarter of 2022, the top 5 fitness and weight loss programs apps on iOS in Italy showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how each app fared:

Strava: Run, Bike, Hike saw its weekly revenue peaking at approximately $22.9K in the last week of December, with a notable increase from mid-December onwards. Weekly downloads fluctuated, with a high of about 2.4K in early October and a dip to around 1.3K in early December. The app maintained an active user base, peaking at approximately 72.2K in late October before seeing a decline to around 54.1K in early December, followed by a rebound to 64.7K by the end of the year.

Buddyfit: Fitness & Yoga experienced a peak weekly revenue of around $20K in late November, followed by a significant drop to about $5.5K in early December. Weekly downloads reached their highest at about 3.6K in late September, then gradually declined to around 1.2K by mid-December. Active users peaked at approximately 14.3K in early October, with a decline to around 10.6K by mid-December and a slight recovery to 11K in the last week of the year.

Sweat: Fitness App For Women observed its highest weekly revenue of around $9.5K in late November. Weekly downloads showed a peak of about 659 in mid-October, followed by a significant drop to as low as 62 in mid-December, before rebounding to 629 by the end of the quarter. Active users peaked at approximately 2.5K in late September and dropped to around 1K by mid-December, with a recovery to 2.5K in the last week of the year.

Zwift: Ride and Run reached its highest weekly revenue of around $7.8K in late November. Weekly downloads peaked at about 570 in late November, maintaining a steady rate of around 500 downloads per week thereafter. Active users showed a peak of about 2.4K in early December, with a consistent user base of around 2.3K towards the end of the year.

MyFitnessPal: Calorie Counter saw its weekly revenue peak at approximately $5.9K in late October and mid-November. Weekly downloads were highest at about 2.8K in early October, with a gradual decline to around 1.5K by mid-December. The active user base remained strong, peaking at approximately 151.3K in early November, followed by a decline to around 121.9K by mid-December, and a slight increase to 132.4K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.